Greg Wood / Tom Stein
Certified Career Management Professionals
The employment figures are out for the month of March and while certain sectors of the economy are showing signs of recovery the number of new jobs added for the month (192,000) are simply not enough. The unemployment rate remains stubbornly high at 6.7% with 10.5 million people out of work, and the employment participation rate is around 63%, the lowest level since Jimmy Carter was president in 1978.
To make matters worse most of the new jobs added are low paying service related positions, not the high paying jobs we saw before the recession. Bottom line: the competition for higher paying jobs is extremely fierce. And remember, since we Military families represent about 7% or less of the population we face much greater challenges and obstacles when entering, or competing within, today’s job market. This means you have to change your mind set.
Start by reordering your priorities. Stop spending all your time chasing posted jobs on Internet job boards. If you’re relying on playing the Internet Lottery to find your next job you’ve got a “Monster” of a problem. Limit your “CareerBuilder” playing time to 15-20%. “Indeed,” you may get lucky by rolling the “Dice,” paying to climb “Ladders,” all the while looking to “GetHired.” Who knows, eventually you may end up “SimplyHired.” But there’s a better way to land the job you really want.
STOP WORRYING ABOUT FINDING A “JOB” AND START THINKING ABOUT YOUR EMPLOYABILITY!
Here are 6 Tactics for a Successful Job Search in the New Economy:
Tactic #1: Fire Your Resume
Your resume is a necessary evil. You have to have one because that’s how the game is played. But it’s doing a lousy job of getting you in front of the hiring manager – the one person who can truly appreciate the value you bring to the table. Use your professional resume as backup, as reinforcement. Don’t rely on the ATS (Applicant “Trashing” System) that’s used by most HR departments to get you in the door and in front of the hiring manager. That’s what I call the C-R-A-P approach to job search and it isn’t working.
Tactic #2: Target Companies, Not Jobs
This is the BIG shift you need to make in your thinking! Instead of chasing posted jobs, start thinking about the kinds of companies you’d like to go to work for.
Tactic #3: Define Your Value
What is it that makes you employable to your targeted companies, moving forward? It’s a lot more than static information on your resume. Your resume is old news! Companies don’t hire you for your past; they hire you for their future, Your value is a blend of your skills, experience, expertise and style that may uniquely fit your targeted organization and be instrumental in helping them increase profitability.
Tactic #4 – Target the Hiring Manager
Sending your resume into targeted companies where you’d like to go to work and where you know you would bring added value is not enough; you need to identify the hiring manager. How do you find the names of hiring managers in your targeted companies? This is where your professional network comes in, particularly the people you’re connected with if you’re on the business-oriented social media site LinkedIn. Remember Point of Aim is Point of Impact!
Tactic #5 – Get Referred to the Hiring Manager
Without a doubt, the best way to get an interview is to be referred to the hiring manager by someone he or she trusts. Again, this is where LinkedIn can help.
Tactic #6 – Broadcast Your Value… Not Your Resume
Educate the business community (hiring managers) about who you are, and the potential value you offer, WITHOUT using your resume as an initial means of introduction. This is where your Biography comes into play.
Are you willing to change your mind set?